Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage.
He was trying for braggadocio. #debatenight #debates https://t.co/kX2W3xEROR https://t.co/11JTCLer3w
— Merriam-Webster (@MerriamWebster) September 27, 2016
The Twitter engagement and referral traffic earned for such efforts was impressive. For instance, Merriam-Webster.com site searches for "braggadocious"—a Trump utterance when he meant "braggadocio"—increased by 15,500 percent. His use of "bigly" inspired searches for that term—which shares a web page with "big"—to jump 65,000 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in