How Dell Leverages Social Media Across the Company
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While attending the eTail East conference in Baltimore this week, I was pleasantly surprised at what seems to be a pattern in online retail shows this year. While the show was small, all the sessions were packed. And everyone seemed to be in generally good spirits — despite the economic situation.
One session I attended on Aug. 5 featured Liana Frey, the director of communities and conversations at Dell. Her session, “Community 2.0 — Lessons Learned From Engaging in Conversations With Customers,” focused on the success of the Round Rock, Texas-based firm’s use of social media.
Dell’s
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