More businesses are recognizing their need for social media every day. However, there’s more to it than opening an account and posting on it. Social networks are the first avenue that consumers take to connect with you. If they believe you don’t care about them, they won’t make the effort to reach out.
The bigger your business is, the more you’ll have to go out of your way to seem relatable. Sending out internal development news and impressive quotes won’t cut it, but here is what will.