How Coronavirus Has Impacted Foot Traffic Across Industries

Two separate studies, by Foursquare and Placer.ai, deliver some numbers.

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Were people already hunkering down in the early stages of the coronavirus pandemic, or were they out and about getting shopping done while they could?

According to two reports—one from location technology platform Foursquare and the other from foot traffic analytics platform Placer.ai—the answer is a little of both.

Foursquare detailed foot traffic patterns at airports, bars, grocers, offices, restaurants and warehouse stores in four cities—Los Angeles, New York, San Francisco and Seattle—and found that visits to warehouse stores such as Costco and Sam’s Club went up nearly 39% between the week ending Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in