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If it wasn’t clear by now, the presence of user reviews on your site can have a drastic impact on consumer behavior, both offline and online. An infographic from Bazaarvoice examines just how much reviews can impact offline sales.
Research-online-buy-offline, or ROBO as Bazaarvoice calls it, is something users have been doing for years now. Bazaarvoice found that 54 percent of online buyers read reviews before they make a purchase, and 39 percent of in-store shoppers read online reviews too.