How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

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For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online.

The retailer began in 2011 with the mission of "revolutionizing shorts," and it sells swim trunks and shirts in addition to its trademark elastic-waist shorts. The brand primarily targets young guys who like to make the most of weekends with friends. And in today's marketing world, that means Chubbies had to build a strong social media game.

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