This Charity Used a Loophole on Mobile Payment App Venmo to Raise Money

Water is Life turned $10 into $800

It's no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the popular mobile payment app Venmo, which could open the floodgates to creative and stealthy digital marketing from other nonprofits.