How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad

Product placement is key


Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative.

But building a prominent smartphone promo is a tough task. For instance, a survey from PricewaterhouseCoopers in October found that only 6 percent of people intentionally click on a mobile ad and interacted with a brand.

So, Carl's Jr. and agency 72andSunny started running a video campaign powered by Opera Mediaworks on Jan.

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