How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study examples from brands like Capital One are any indication, better targeting and action-based promos may indeed help the photo-sharing app hit its expected $2 billion in ad sales by 2017.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.