How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

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Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study examples from brands like Capital One are any indication, better targeting and action-based promos may indeed help the photo-sharing app hit its expected $2 billion in ad sales by 2017.

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