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Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving between 1 p.m. and 3 p.m. on days like today. That small percentage, though, isn't stopping brands from digitally jumping into the theme.
For instance, Delta this week announced a "Go Fridays" initiative, complete with a bot that will appear in New York-based companies' Slack channels.