How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving between 1 p.m. and 3 p.m. on days like today. That small percentage, though, isn't stopping brands from digitally jumping into the theme.