How Plans to Compete With Both Online and Traditional Retailers

Founder Chieh Huang spoke at Brandweek: Challenger Brands

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How does a startup like compete against juggernauts like Amazon and Costco?

The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in 2013, but he still remembers single-handedly fulfilling toilet paper roll orders in those early days, long before bringing in nine figures in annual revenue—back when people were still wary of entering their credit card information into a website.

Six years later, Huang, who is still CEO, recalled how one of his early investors said the reason for helping to fund the venture was to help Huang move onto the next idea.



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