How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest

Around 700 marketers filed into Turner Broadcasting’s expansive event space near the Hudson River in New York’s West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital, Bleacher Report and the media giant’s social-minded storytelling endeavor called Great Big Story.