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Around 700 marketers filed into Turner Broadcasting’s expansive event space near the Hudson River in New York’s West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital, Bleacher Report and the media giant’s social-minded storytelling endeavor called Great Big Story.
CNN partner and social star Casey Neistat was there, revealing that his much-anticipated, viral-news-styled program will premiere this summer, while Bleacher Report CEO Dave Finocchio kicked off the show by virtually appearing on a screen—even though he was on site.