B2B

How B2B Marketing Can Make B2B Sales Easy

Andrew-Schulkind
By Andrew Schulkind

My headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, I do feel that strong marketing can have an outsize impact on sales results and sales efficiency.

Marketing can only have that impact on sales when there is a progression of thoughtful activity from a firm’s earliest contact with a prospect to converting the sale, and beyond.

So the real headline should perhaps be, “Sales Is Easier When Marketing Is Done Well,” but that’s a mouthful.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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