How AI Encourages Marketers to Be More Thoughtful With Data

Regulations or not, companies should see artificial intelligence as an ally

Headshot of Hypergiant's Ben Lamm.
Ben Lamm discussed the role of data in today's marketing landscape. Hypergiant

Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.