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Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained by Adweek.
Analytics firm Socialbakers looked at Twitter mentions from nine Fashion Week sponsors from Sept. 4 through Sept. 11. (Sponsor DHL was left off the list because the company does not have a Twitter handle.) To compare Fashion Week’s impact on the brands, the findings also tracked mentions one month ahead of the event, from Aug.