Seven housing companies are facing a civil rights lawsuit for allegedly using Facebook’s ad-targeting options to prevent their advertisements from being seen by the social network’s older users.
On Wednesday, Housing Rights Initiative (HRI) and Neuhtah Opiotennione, a 54-year-old woman from the District of Columbia, filed age bias charges with the D.C. Office of Human Rights and the Montgomery County (Md.) Office of Human Rights against some of the country’s largest leasers and managers of apartments, claiming the companies’ ads on Facebook were age-restricted to younger users only.
HRI
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in