Honda Supports CR-Z Launch With "Mode Art" Facebook App: Will It Drive?

Collective, a London-based digital creative agency, last week unveiled a Facebook app as an element of a pan-European campaign tied to the launch of the Honda CR-Z. The “Mode Art” app intends to illustrate the three driving modes of the “world’s first sporty hybrid coupe” – Sport, Normal and Economy – and can be found on the Honda Cars UK page.

In addition to the Facebook application, Collective has developed Facebook and network online advertising and is aggregating social media content and conversations on the Honda.co.uk

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