Content Marketing News

Is High Content Engagement Worth the Price?

Headshot of Carolyn Goodman
By Carolyn Goodman

The reaction to my last blog post caught me completely off-guard.

As a marketer, I am far from perfect — and like nearly all of my readers, have an opinion or two on most every topic. But I was unprepared for the wrath that some readers heaped on me and my blog last month.

I admit the headline was created as a humorous attempt to compel clicks. And I set the stage for my story with a link to a video that was inadvertently omitted from my post … and that video was a basis for the point I was making.

It probably didn’t help that an editor added their own “commentary” at the beginning of my post, which probably added to the controversial reaction.

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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