Here's Why Beyoncé Is Just Better at Instagram Than Taylor Swift

And this 8-bit Mickey Mouse rules

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week.

The 15-second clip represents why she is who she is, perhaps the biggest star on the planet. Also, her Instagram got more likes than Taylor Swift's recent post.

Swift gave the world a peak at how she lip-syncs to Kendrick Lamar while driving. Beyoncé showed us how she dances in a bathrobe and lip-syncs to herself. Both were worthy Instagram moments, but as the Adweek/Sharablee charts show, Beyoncé's 945,000 likes in five days definitely tops Swift's 925,000 in three weeks.

The Adweek/Shareablee chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) every week and showcases the best branded effort.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in