Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy

The red-hot singer's brand sizzles via social too

In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big party extends to Instagram, where she appears as the top celebrity for the first time since the Adweek/Shareablee rankings for branded Instagram videos debuted a few months ago.

Swift's 15-second clip features the pop singer lip-syncing to Kendrick Lamar's hip-hop tune, "Backseat Freestyle," including the following lyrics: "Goddamn, I feel amazing, damn I'm in the matrix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in