Here’s a Timeline of Brands Scoring Big in Social Media in 2014

'Twas the year of bacon-scented alarms and tweeting mittens

Headshot of Christopher Heine

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer.

That said, Oscar Mayer (bacon-scented alarm app), JCPenney (#tweetingwithmittens) Under Armour (Misty Copeland video) and others created a ton of buzz during different junctures on the calendar.

Technology vendor Unmetric pulled data for some of 2014's more memorable digital efforts and constructed a timeline/infographic around the stats. Check out the look-back below at how it all unfolded with marketers' work, which struck chords in YouTube, Twitter, Facebook, Instagram and numerous blogs.


@Chris_Heine Christopher Heine is a New York-based editor and writer.