Copywriting

Here’s the Customer Psychology You’ve Shown You Care About, Marketers

Headshot of Jeanette McMurtry
By Jeanette McMurtry

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Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles. And considering all I write about is customer psychology, let’s look at what aspects of it interested you the most during these past six months.

The science behind this analysis is based on posts you’ve clicked on and read, according to Target Marketing’s site analytics. These appear to be persistent favorites, as I only published one of them during the past six months.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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