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More than ever before, Google wants to help shoppers navigate the wretched non-holiday known as Black Friday. Today, the online Santa of search is showing when and where people head for doorbusters. Pulling aggregated, anonymized data from Google Maps users, the company is revealing for the first time traffic insights for various retailers in the month leading up to Christmas Eve.
The data isn't just relevant to shoppers. Understanding peak traffic for shopping malls, department stores, electronic stores, cellphone stores, discount stores and dollar stores could help marketers better reach consumers when they're keenest to buy.