Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked

'Lift' addresses a nagging industry problem


Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help brands assess which portion of their ad budgets are growing sales in-store and online.

The product is a measurement tool called Lift, and Facebook says it will tell brands when their ads on the social network actually boosted the bottom line. Lift works by studying groups of people who were exposed to the ad and people who were not.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in