Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter

Plan for the unexpected moments

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Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using the platform for paid and organic engagement might be considerably less expensive (but not always cheap) than a Super Bowl spot, they will be competing with plenty of others for the seconds in between plays.

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