Here’s Everything You Need to Know About 2018 Holiday Shopping So Far

New records for Thanksgiving and mobile orders


Key Takeaways:

  • Thanksgiving Day is the fastest-growing online shopping day.
  • Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion.
  • Consumers placed more Black Friday orders on their phones than desktops for the first time.
  • This Friday was the first day ever to net more than $2.1 billion in smartphone sales.
  • Consumers are buying more—and bigger-ticket items—online on Black Friday: the average order value set a new record at $146.
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