Here’s How Samsung Pulls Off All of Its Media Integrations

Finding the right time and place

From Ellen’s epic selfie at this year’s Oscars to a multiyear partnership with Dick Clark Productions’ American Music Awards, Samsung continues to write the playbook for brand integrations. Adweek talked to Amber Mayo, Samsung’s director of media and partnerships, about how the strategy has become key in the company’s marketing plan. Click here to read part two of the interview.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.