Here Are the Best Ways to Market Movies via Facebook and Instagram

More people are discovering films online, particularly via mobile devices

51 percent of moviegoers discover new films via the Facebook family of apps and services Facebook

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by Facebook.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.