Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities


There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massive.

Tom Goodwin, svp, strategy and innovation, Havas Media, N.Y. 

But how do we make mobile advertising work? It's probably the biggest question in the industry now.

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