Tom Goodwin Here Are 6 New Ways to Make Mobile Advertising Work There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massive. Is Vagueness Killing Advertising? The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? 3 Trends That Make the Apple Watch Important for Marketers In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. 8 Media Buzzwords That We’ve Lost Forever We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more serious lies beneath the jargon.