Here’s How to Make Your Social Media Investment Generate Real Returns
Don't waste your time counting retweets and likes. That will get you nowhere. Focus on real ROI instead: it makes a difference.
Social media marketing should really have only one objective: ROI. This isn’t exactly shocking, of course, because that’s your marketing department’s objective and your company’s objective. Social media is just like everything else: if it isn’t generating a return, it’s just costing you money. The path to ROI doesn’t need to be long or arduous. If you have a plan in place, to be honest, it can actually be pretty easy.
The good news is that you have everything you need in your company already.
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