HelloFresh Wants Cooking to Be Fun
Meal delivery services are as popular as ever, with busy consumers wanting to make delicious, healthy homemade meals without hunting for recipes and spending too much time in a grocery store. Berlin-based HelloFresh has a presence in North America, Western Europe and Australia, and offers a subscription service similar to its competitors.
Get Cooking, Good Looking
The letter from HelloFresh’s CEO uses bold type to add emphasis to key points for mail recipients who skim, and has a “gift card” spotglued to it, promoting the offer of $25 off of the first two boxes and free shipping.
Selling
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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