Healthcare Marketers, Start Your Push for Annual Wellness Visits Now

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As we enter the fall, healthcare marketers should be starting their push for Medicare enrollees to schedule an Annual Wellness Visit.

Unlike an appointment for a specific ailment, the Annual Wellness Visit is a longer-than-usual appointment, centered on a conversation between patient and provider. Self-reported issues, such as feelings of depression or cognition difficulty, coupled with direct observations by the provider, allow for better monitoring of concerns, as well as a more complete clinical record.

This matters to health plans with Medicare Advantage enrollees, as well as provider groups who care for them, because better documentation means a more accurate risk-score assigned to the individual enrollee.



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