Healthcare Marketers, Start Your Push for Annual Wellness Visits Now
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As we enter the fall, healthcare marketers should be starting their push for Medicare enrollees to schedule an Annual Wellness Visit.
Unlike an appointment for a specific ailment, the Annual Wellness Visit is a longer-than-usual appointment, centered on a conversation between patient and provider. Self-reported issues, such as feelings of depression or cognition difficulty, coupled with direct observations by the provider, allow for better monitoring of concerns, as well as a more complete clinical record.
This matters to health plans with Medicare Advantage enrollees, as well as provider groups who care for them, because better documentation means a more accurate risk-score assigned to the individual enrollee.