HBO Max Pa’lante, the streaming network’s Latinx-focused audience initiative, is kicking off a week-long pop-up in New York’s Washington Heights neighborhood that uses holograms to make a distant appearance feel more personal.
The activation, dubbed House of Bachata, starts Friday, July 30 and is produced by Latina-owned entertainment marketing firm MTW Agency.
The interactive program concludes Friday, Aug. 6 with the release of two HBO Max streams showcasing a star of the program’s eponymous Dominican musical genre: Romeo Santos: King of Bachata and Romeo Santos: Utopia Live From Metlife Stadium.
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