HBO Max Launches Pa’lante Initiative to Amplify Latinx Voices

WarnerMedia's new vertical aims to bolster 'culturally relevant programming'

Agency Virtue created a star-packed promo to announce Pa'lante. HBO Max

HBO Max is looking toward a more equitable future in media and entertainment with a campaign that champions Latin and Latin American creators.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.
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