HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

New York experiential program showcases the Dominican music of bachata with tech to cross distances and times

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HBO Max Pa’lante, the streaming network’s Latinx-focused audience initiative, is kicking off a week-long pop-up in New York’s Washington Heights neighborhood that uses holograms to make a distant appearance feel more personal.

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