HBO, GetGlue Getting Fans to 'Check In' on Boardwalk Empire
HBO is looking to establish its next appointment TV series with the much-hyped Prohibition-era series Boardwalk Empire, which debuts this Sunday (Sept. 19).
To that end, the network is looking to encourage viewers to check in to their appointments on a regular basis via GetGlue, a rapidly growing social networking site that has been likened to Foursquare (but for entertainment).
GetGlue users “check in” to their favorite movies, books and TV shows via GetGlue.com or a corresponding mobile app, alerting friends and other fans of their favorites, while vying for points and rewards in the process.
Starting on Sunday, HBO will urge GetGlue to check into the premiere of Boardwalk Empire to earn the first of 12 exclusive virtual “stickers.”
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