Halloween Activity Begins Early on Tumblr

Month-to-month engagements rose 44.35% in June, 53.94% in July

Halloween is coming up Thursday, but Tumblr users didn’t wait until the last minute to begin planning their festivities.

While it’s no surprise that engagements for posts tagged with #Halloween surged 221.54% in September compared with August, they also saw month-to-month gains as early as June (44.35%) and July (53.94%).

Tumblr shared data from its Fandometrics initiative, an effort to compile data on the platform’s most talked about entertainers and topics as well as track shifts in collective conversations by its users, factoring in criteria such as number of posts containing a tag, searches for that tag, reblogs of posts with that tag and likes of posts with that tag.

The blogging platform said on the about page for Fandometrics, “To make a long story short: We weight and normalize the number of actions to create a more accurate picture of each fandom’s influence across Tumblr, without sentiment.”




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