The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging

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Last December, Adweek profiled Graham Nelson,  Vox Media’s branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides.

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