Last December, Adweek profiled Graham Nelson, Vox Media’s branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides.
The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand
Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging
