Social Pro Daily

The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging

Test many different approaches to find the most effective balance between entertainment and informationCourtesy Ildo Frazao/iStock
Headshot of Guy Atzmon
By Guy Atzmon

February 7, 2018

Last December, Adweek profiled Graham Nelson,  Vox Media’s branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides.

Headshot of Guy Atzmon

Guy Atzmon

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