Guy Atzmon

From ‘U’ to ‘View’: How the Viewer Experience Needs to Go Beyond Video

Opinion: The power of a scene library approach and personalization makes it easier than ever.

The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging.

Personalized Video Lessons From and for Facebook

Opinion: If you’re on Facebook as often as I am (read: constantly), you probably see at least one Facebook personalized video in your News Feed every day celebrating a friend’s anniversary with one of their friends. As someone working at a company specializing in personalized video engagement, I’m torn in my opinion of these videos.