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If you’re on Facebook as often as I am (read: constantly), you probably see at least one Facebook personalized video in your News Feed every day celebrating a friend’s anniversary with one of their friends. As someone working at a company specializing in personalized video engagement, I’m torn in my opinion of these videos.
On the one hand, it’s great to have Facebook’s validation of the value of personalized video. The social network has obviously bought into the idea, having dedicated its resources to creating different versions of personalized videos each year for friendship anniversaries, Facebook’s company anniversary and more.