Guest Post: The Importance of Ethics to the PR Industry
September is PR Ethics Month at the PRSA (and in Colorado) and the organization has a number of events planned, including a tweet chat on the topic happening now. (A Slideshare of that chat is available here.)
In today’s guest post, Dr. Deborah Silverman, chair of the PRSA Board of Ethics and Professional Standards and an associate professor and associate chair of the Buffalo State College communication department, says that while there have been notable ethical lapses in PR, it’s an area of recognized and growing importance to the industry.
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