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Overwhelmed by the response, Groupon‘s servers faltered, but never failed yesterday as bargain hunters clamored to pay $25 for $50 worth of merchandise at national retailer Gap. Julie Mossler, Groupon’s Consumer Marketing Manager, told Social Times that 441,000 deals were sold. If Groupon splits the revenue with Gap – as analysts speculate is their standard take, but Groupon would neither confirm or deny – Groupon may pocket $5.5 million.
According to Mossler, Groupon ramped up with five times its server capacity and needed to rely on its fallback plan when that proved insufficient.