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It was hard to avoid the buzz on August 19th, when Groupon offered a national deal with The Gap which offered purchasers $50 in merchandise for $25, a 50% savings. Social Times’ analysis was that the promotion was a clear win for Groupon; assessing how well The Gap fared requires a more long-term view. Hot off the spreadsheets of Experian Hitwise are some statistics that quantify some of the deal’s social media activity. After the jump, what we learned.
Experian Hitwise observes that over the past year, group buying websites have surged in both popularity and number.