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Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand.
Groupon started using Snapchat (under the Groupon.com account) last week to promote an offer with rapper Wiz Khalifa. First, the daily deal company prompted users to follow Groupon on Snapchat. Then, the company sent out a Snap—the social app’s lingo for a message—to its users to announce the deal, and the first person to see the Snap could buy the deal for $4.20.