Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

The deal is expected to close in 40 days

Group Nine and PopSugar logos
PopSugar will be Group Nine's fifth stand-alone brand. Sources: Getty Images

Group Nine, the media organization that specializes in digital video, will acquire PopSugar, the digital lifestyle brand, the company announced today. It’s unclear whether there will be layoffs as a result of the merger.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.