Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property
The deal is expected to close in 40 days

PopSugar will be Group Nine's fifth stand-alone brand.
Sources: Getty Images

Group Nine, the media organization that specializes in digital video, will acquire PopSugar, the digital lifestyle brand, the company announced today. It’s unclear whether there will be layoffs as a result of the merger.