Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

The deal is expected to close in 40 days

Group Nine, the media organization that specializes in digital video, will acquire PopSugar, the digital lifestyle brand, the company announced today. It’s unclear whether there will be layoffs as a result of the merger.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in