Performance Marketing

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

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Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops marches on.

Using a touch-screen system from tech firm Synqera, patrons will be able to print lists based on their past purchases, the day of the week (beer or wine on Fridays, as just one possible example), time of day (milk in the morning, perhaps) and other elements.