Great Marketing Analytics Can’t Drive Managerial Courage
Great marketing analytics can’t drive managerial courage, but the reverse is true.
Recently, I decided to have coffee with an old acquaintance of mine. He has been in almost every company imaginable and has such a specialized role that he is in constant demand. Every few years, there is an explosion on innovative management books designed to put him out of business — yet he remains in high demand.
Nobody was already at the café when I arrived.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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