Year in Review

Google's Year in Search Powerfully Shows How 2020 Was When the World Asked 'Why?'

More than ever, internet users sought to understand the times they were living through

google-year-end-2020-why — More people searched 'why' in 2020 than ever before.Google

By Kyle O’Brien

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Google’s annual look back, the 2020 Year in Search, is starkly different than in years past—just as 2020 has been for everyone.

The global campaign, which launches with a 3-minute film translated into more than 50 languages, shows that Google Trends data had the world asking “why” more than any time in history.

Unsurprisingly, the Covid-19 pandemic took center stage this year, topping Google’s searches and news lists, and the film dedicates considerable time to the subject.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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