Google’s Machine Learning Will Help Publishers Drive Subscriptions and Understand Their Audience

It's launching Insights Engine Project

Google wants to help publishers use machine learning to find more subscribers. Getty Images

Google is launching a suite of services to help publishers better understand their existing audience while also targeting ads at readers who are ready to subscribe.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.